PRIVACY & COOKIE POLICY

Last Updated: 08/01/2025

Introduction

Welcome to Gladiator Tours! We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard your data when you visit our website gladiatortours.com and use our services as an official tour operator in Rome.

Information We Collect

We may collect the following types of personal data about you:

Identity Data: Name
Contact Data: Email address, postal address, phone number.
Transaction Data: Details about tours you have booked and payments you have made.
Technical Data: IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website. This is collected through tools like Google Analytics.
Usage Data: Information about how you use our website, products, and services (e.g., browsing history).
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

How We Collect Your Data

We collect your data through various methods, including:

Direct Interactions: You may give us your Identity, Contact, and Transaction Data by filling in forms on our website (e.g., when booking a tour, contacting us, or subscribing to our newsletter).
Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data and Usage Data through cookies, server logs, and similar technologies. This includes the use of Google Analytics, Google Fonts, and Google Maps.
Third Parties: We may receive data about you from third parties, including:
- Analytics providers like Google.
- Advertising networks like Facebook (through Facebook Pixel).
- Payment processors.
- Publicly available sources for data enrichment or fraud prevention.

How We Use Your Data

We use your personal data for various purposes, including:

To Provide and Manage Our Services: Processing your tour bookings, managing your account, providing customer support, and communicating with you about your bookings and our services.
To Process Transactions: Using your financial data to process payments for the tours you purchase.
To Personalize Your Experience: Personalizing the content and offers you see on our website, making recommendations, and improving your user experience.
To Improve Our Website and Services: Understanding how our website is being used, analyzing trends, and making improvements to our offerings.
For Marketing and Promotions: With your consent, sending promotional emails about our tours, special offers, and other information we think you may find interesting.
For Security and Fraud Prevention: Detecting and preventing fraudulent activity, protecting the security of our website and services, and complying with legal obligations.
To Comply with Legal Obligations: Using your data to comply with applicable laws and regulations, including providing information to regulatory authorities when required.
To Purchase Tickets for Monuments: Collecting names of all tour participants in certain circumstances to fulfill legal requirements for accessing specific monuments. This information will be shared with the relevant ticketing authorities for this purpose only.

Lawful Basis for Processing

We will only process your personal data when we have a lawful basis to do so. The most common lawful bases we rely on are:

Performance of a Contract: Processing your data to fulfill our contractual obligations to you, such as providing the tours you have booked.
Legitimate Interests: Processing your data for our legitimate interests, such as improving our services, marketing our tours, and preventing fraud. We always balance our interests with your rights and freedoms when relying on this basis.
Consent: Asking for your explicit consent to process your data, such as for sending marketing communications.
Legal Obligation: Processing your data to comply with legal obligations, such as tax reporting or responding to lawful requests from authorities.

Data Sharing and Disclosure

We may share your personal data with the following categories of third parties:

Payment Processors: To process your payments securely.
Analytics Providers: To help us analyze website traffic and improve our services (e.g., Google Analytics).
Advertising Partners: To deliver relevant advertisements to you (e.g., Facebook Pixel).
Service Providers: Other third-party service providers who assist us in providing and improving our services.
Legal and Regulatory Authorities: To comply with legal obligations, respond to lawful requests from authorities, or enforce our legal rights.

International Data Transfers

We do not transfer personal data internationally.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your data, and whether we can achieve those purposes through other means.

Data Security

We have implemented appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Encryption: Protecting sensitive data during transmission.
Access Controls: Restricting access to your personal data to authorized personnel only.
Regular Security Audits: Conducting regular security audits to identify and address potential vulnerabilities.
Staff Training: Training our staff on data protection best practices.

Your Data Subject Rights

Under certain circumstances, you have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request that we correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure ("Right to be Forgotten"): Request that we delete your personal data in certain circumstances.
Right to Restrict Processing: Request that we restrict the processing of your personal data in certain circumstances.
Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller in certain circumstances.
Right to Object: Object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
Right to Withdraw Consent: Withdraw your consent at any time if we are processing your personal data based on your consent.
Right to Lodge a Complaint: Lodge a complaint with a supervisory authority if you believe that we have violated your data protection rights.

How to Exercise Your Rights

To exercise any of these rights, please contact us at contact@gladiatortours.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels) on our website to collect information about your browsing activity.

Types of Cookies We Use:

Essential Cookies: Necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Performance Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Functional Cookies: Enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Targeting/Advertising Cookies: Set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Third-Party Cookies:

We use third-party services that may set cookies on your device, including:

Google Analytics: For website analytics.
Google Fonts: To display fonts on our website.
Google Maps: To provide map functionality on our website.
Facebook Pixel: For advertising and analytics purposes.

Managing Your Cookie Preferences:

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, please note that if you disable cookies, some features of our website may not function properly.

Do Not Track

At this time, we do not respond to "Do Not Track" signals.

Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.